Hi, I’m Ryan Thrasher — a strategic marketing and growth leader with over 14 years of experience driving impact at the intersection of brand, product, and performance marketing. Throughout my career, I’ve helped leading organizations in financial services, fintech, SaaS, telecom, and real estate transform their marketing into a true growth engine.

I specialize in building and executing integrated go-to-market strategies that increase product adoption, improve customer experience, and deliver measurable business results. Whether launching new digital platforms, leading brand transformation, or optimizing acquisition funnels, I bring a hands-on, data-driven approach rooted in collaboration, curiosity, and performance.

Most recently, I served as Director of Marketing at Rocket Mortgage Canada, where I led a high-performing team across digital, lifecycle, and performance marketing. Within six months, we reduced customer acquisition costs by 30% and increased lead-to-application conversion by 28% through full-funnel optimization and offline/online data integration.

Previously, as Group Account Director at Diamond Marketing, I led cross-functional teams in delivering end-to-end go-to-market strategies for TD Canada Trust. This included the national rollout of mobile-first investing platforms like TD Easy Trade and Goal Assist, where I oversaw omnichannel campaign execution, customer journey optimization, and strategic messaging across 19+ channels. My work contributed to record-breaking growth in assets under management and earned a Bronze Effie Award for performance marketing.

What sets me apart is my ability to bridge strategy and execution. I’ve led cross-functional product launches, shaped creative direction, written messaging frameworks, built performance dashboards, and managed marketing budgets over $6M. I thrive in fast-paced, high-growth environments where storytelling, innovation, and ROI meet.

Whether I’m launching a product, refining a brand, or scaling a marketing function, I’m driven by a simple goal: to create meaningful, measurable value for both the business and the customer.